Five Advertisements Essay Example | Topics and Well Written Essays - 500 words

Five Advertisements - Essay Example Some of the mass media channels used for advertising include newspaper, television stations, radio advertisement, newspaper, outdoor advertising, or new media such direct mail, text massages, or website. Not all advertisements are aimed at promoting sales; others are geared at keeping customers informed of availability of certain products in the market. Some of the advertisement that gives no reasons for purchasing the products includes advertising to profession or business, institution advertising, pioneering advertising, Obtrusive advertising, competitive advertising, and remainder advertising. This form of advertising targets professionals and resellers. The media type that is mandated to carry out this form uses professional magazines or directly mails the customers. The ads herein do not aim at influencing customers directly and the products presented for advertisement are not to be bought by final users. For instance, a company-advising mortgage for the developers has nothing to do with customers or the end users. In other words, the advisement does not target the final customers. The corporate ads form part of these ads. They often target stockholders, financial institutes, employees, government, and political leaders (Phillips & Rasberry 127). The main aim of institutional or corporate ads may be to boost or establish corporate image and identity, counter any negative attitude towards the company, to promote industry’s interest in relation to some potential social or public interests. The current Aditya Birla group campaign ads would fit into this category. This type of advertisement tries to create a selective demand; that is the demand of a specific manufacture’s product as opposed to product category. The major companies that are involved or seek this form of advertisement are innovating companies who are ever forced to show the customer the evolution the company’s product. For

Globalization and Culture Essay Example | Topics and Well Written Essays - 500 words - 2

Globalization and Culture - Essay Example In my opinion, globalization is a modernizing force than can nurture local cultures and allow them to spread across the world. Globalization is not a destroyer of local cultures and traditions. It is an opportunity for local, regional, and ethnic cultures and traditions to spread and grow. Owing to cultural globalization, cross-cultural contacts have significantly increased. These interactions have shaped the world to be what it is today. For example, religion may be considered a cultural practice. On that note, religions such as Buddhism, Christianity, and Islam all began in specific places of the world (Fu and Chiu 637). Today, thanks to globalization, these religions are practiced in almost every corner of the world. These common religions have been embraced and accepted by different people from all over the world because of globalization. Globalization has enabled the crossing of international boundaries, therefore, allowing cross-cultural contacts that have led to the spread of these religions. This shows that globalization is not a destroyer of cultures and traditions. It is, in fact, a promoter of cultures and traditions (Fu and Chiu 638). Other cultural practices such as traditional music from Africa, for example, have been able to reach the Western world because of globalization. Globalization has allowed locally recorded music to reach audiences from all over the world (Fu and Chiu 639). Also, Anglo-American pop music has been able to spread everywhere through mediums such as MTV. These cultural practices have not been destroyed. In fact, globalization has helped to spread them all over the globe, and they are constantly being accepted by more and more people. Traditional recreational practices such as sports, games, and other leisure activities have also gained popularity in regions that they never used to be practiced before. Football is a good example (Fu and Chiu 640). Language, being part of culture, has also benefitted from

Achievement of Maximum Profit Essay Example | Topics and Well Written Essays - 500 words

Achievement of Maximum Profit - Essay Example When companies utilize their equipment more extensively maintenance and repairs cost increase. Companies that increase their labor shifts incur in higher labor costs. Average total costs equal total costs divided by quantity. The average total cost curve is U-shaped. Subtracting average fixed costs is the formula for the average variable cost. The AVC curve lies vertically below the ATC curve by the amount of the AFC. The ATC and the AVC curve never touch because the AFC never falls to zero. The total variable cost is measured by the vertical distance between the horizontal TFC lines. The AVC curve bottoms out at a lower level for Q than does the ATC curve. The marginal costs measure the increase in total cost as output Q increases by one unit. Marginal cost is less than both average total cost and average variable cost. Due to the fact that marginal costs are less than both average total cost and average variable cost the ATC and AVC falls. The ATC and AVC falls because of the MC. The marginal cost curve cuts through the AVC curve at the bottom of the AVC curve. The MC curve cuts through the ATC curve at the bottom of the ATC curve. The ATC, AVC, and MC curves are all U-shaped. The vertical gap between AVC and ATC curves steadily diminishes as Q increases. These curves never touch. Businesses have options available with respect to how much output they want to be able to produce. Economies of scale help organizations reduce their costs. Larger scale operations have higher administrative expenses. Economies of scale help reduce administrative costs. When companies incur in diseconomies of scale their operating costs rise. The LRATC curve shows the lowest average total cost at which any given level of output can be produced. The LRATC curve is made up entirely of points on the firm’s alternative ATC curves.

Macro & Micro Economics Of PRC Essay Example | Topics and Well Written Essays - 1000 words

Macro & Micro Economics Of PRC - Essay Example PRC is consciously making effort to lower its inflation rate and/or manage inflation expectations by raising bank reserve ratio of deposits through a directive from PRC’s Central Bank. This brings as to the first question as to how will this affect the balance sheets of both the banks and the PRC’s Central Bank. As regard to the banks, their assets, particular deposits will decrease and the same amount will increase the reserve in the "Liabilities" portion in their Balance Sheet.   Expectedly, the assets of the Central Bank either in receivables or deposits will increase as well as their reserves. Normally, banks hold two bank reserves, one is used for cashing checks or satisfying client's withdrawals while the other is called "legal reserves" or sometimes called â€Å"federal reserves† or central bank reserves. This is the specific reserves that the PRC’s Central Bank wanted to be raised by the banks, and for this year alone, the reserve requirement rat io (RRR) has been raised for the 5th time to a record high of 21 percent according to Xinhua.  Ã‚   PRC’s Central Bank recent move which is a â€Å"contractionary monetary policy† according to Li-Gang Liu, could help manage excessive liquidity in the market but the economic growth of PRC will slow down, however steady during the next two years. Asian Development Bank said in its 2011 Asian Development Outlook that â€Å"there is very little risk of hard landing because growth momentum remains robust for the medium term†.†. As compared to last year the Gross Domestic Product (GDP) growth will slow to 9.3% in 2011, a dip from 10.3% annual growth in 2010 (Global Times), mainly due to stubborn inflation this year. One determinant factor of inflation is the Consumer Price Index (CPI), as the CPI rise so is the inflation. Consumer consumption is one of the major components in arriving at the total GDP, the others are government expenditures, gross investment a nd the net of exports versus imports. Consumer consumption may not be a factor at this time because wages will not outpace production. Government expenditures were already programmed to pay maturing foreign loans, hence will be constant, while investment will decrease minimally due to the expected increase in interest rates. The one that will affect most in computing the GDP is the net difference between exports and imports. As I analyze it, imports will continue to outpace exports due primarily to higher demands for fuel consumption, which are outsourced externally. The World Bank said "strong domestic demand and relative price changes have reduced the importance of external trade for China" (Reuters.com) There might be an oversupply of products which will considerably affect prices and therefore have an effect on equilibrium. As regards the aggregate expenses, again this will tend to below as the net effect of imports versus exports is high. PRC’s Central Bank raising of RRR will certainly have an effect on the money multiplier since it will

PEST Analysis for video game store that i'm opened Term Paper

PEST Analysis for video game store that i'm opened - Term Paper Example It should be noted though, that political environment does not necessarily imply the rivalry between top leaders. Instead, it is refers to how tax policy, labor-law, restrictions pertaining to trade are carried out. London, Canada is one of the best places in terms of political stability due to its setting. As far as the real politics is concerned, there has not been a case of political unrest in the city for a very long time. Concerning the taxes, the central government and the local one are the major collectors through various methods. For instance, the local government mostly collects from parking and such services Therefore, London City seems to be a perfect place to start this video store because there is political stability, no exaggeration of taxes not to mention the security. Secondly, economic factors in every city, especially one where a business is started, are very important and have to be investigated extensively. Usually, when the interest rates are low, business people are able to access loans at a lower rate. At this point, it is vital to understand that since the inflation rate is not high, the local people will be able to spare some money to spend on other things. As an informed businessperson, this video game store will have clients from every part of London courtesy of the marketing strategies. One reality about business is that no matter how strategic one may be, if the overall financial status of the target market is poor, the business will have minimal chances of success. Conversely, if the people in a region are financially stable, the businesses have higher probabilities of achieving success. Therefore, this London city is a great opportunity for this video game business to be initiated. The social aspect of every region is an imperative in the analysis of a business location. It is not logical to initiate a business where the locals hardly

The Evolution of Representations of the 'Libertine' Essay

The Evolution of Representations of the 'Libertine' - Essay Example These issues had largely to do with factors or methodologies for keeping anarchies at bay and holding on to power. Uneasy lay the heads that held the crown. The dark ages did not provide any help by way of alternative means of ruling and administering. Theologians were divided in their loyalty and beliefs. Blind faith, superstition or outright bullying tactics were the order of the day. The mighty monarch ruled with an iron fist till death or till he was deposed or treacherously killed. This lasted until the 14th century A.D. The Renaissance descended like a breath of fresh air everywhere in Europe. The media of books and theatres whetted the appetite of the peasants and royalty alike, but having promised the moon it still left a void in the hearts and minds of both. This was enough for fertile creativity to wind its way through the corridors of subtle extravaganzas prevalent with the royalty in its grotesque mismatches of high-handed aristocracy and ignoble reality of the suffering masses. In the circumstances, what better way to exploit the social anomalies than the dangling of the naughty albeit decent Francois, the poor but enigmatic pcaro, and the sleaze, the intrigue, the portrayal of social and political inequalities and hypocrisies, and the ambiguities of living in a exploitative system and the artistic means of its exposure. The situation was not all that entertaining. The metamorphosis from medieval to modern era claimed its share of intrigue, suspense and bloodshed. If it started with a simple laughter from the pages of Charles Sorel it also revolutionized France with staggering effect. The Renaissance factor Beginning from the 14th century, Europe witnessed an awakening that was to transform the way people thought and worked. Changes were beginning to happen economically, politically, in the field of art and religion, education, and these had their cascading effects on social and familial life. (Renaissance) The nature of transformation was epochal so much so that literature, scientific discoveries and inventions, sea voyages for discovery of new continents and regions, and even exploration of space by rockets became topics of great interest and research. There was a paradigm shift in the way people of all walks of life began to think. They dreamed! New and successful ideas, discoveries and inventions were fodder to their beliefs that nothing was impossible. (From Cyrano to Jean-Luc Picard) It was an awakening of continental proportion that initiated the preference for logic and reason as the ideal means to establish facts and find out truth. It also lent credence to the fundamentals of cause and effect as responsible for events, situations and actions. These concepts dramatically changed the ways of thinking and execution. They equipped science and literature with profound and effective insights and methodologies for developing theories and strategies. The freshness and originality of

Impact of Web Services Essay Example for Free

Impact of Web Services Essay Web services are self-contained, self-describing, and modular applications that can be published, located, and invoked across the Web. Web services Perform functions that can be anything from simple requests to complicated business Processes†. (http://webservices. xml. com/pub/a/ws/2001/04/04/webservices/index. html) We are the habitants of the 21st century. This is considered as the most innovative century of the world. Day-by-day innovations have made the world a global village. Everyday, new models of home appliances are introduced in the market, and not only home appliances but also everything is changing itself day to day. Even human beings have adjusted their lifestyles according to the modern era. In old days, people used different sources to communicate with each other. They would send telegrams telephoned their fellows. Slowly as their minds began to innovate, they produced new sources of communication. Through many gradual changes we produced and benefited many things. The human mind is very sharp because it can do any new if it is utilized in positive way. This mind had innovated many things. And today the most popular source of communication is the web service. This is also the effort of human’s sharp mind. The web service is the easiest way to communicate people through computer. This service has several benefits and loses. When this service was launched it became very popular and now through this service people have established their businesses. This service provides entertainment, information, professions and benefit people in several other ways. â€Å"The Colorado Department of Agriculture uses Web services to publish deer and elk tracking data, Jet Blue Airways Corp. uses them to process credit card transactions, and the state of New Mexico uses them for content management†. Enrique Castro through his article focuses on the future obstacles, which will be faced by the society and how will it affect the businesses around the world. â€Å"Assessing the future impact of Web services is at best an uncertain exercise from todays vantage point. There will be technical consequences, but perhaps the most profound will be its effect on society and business. What will be the effect on IT workers, especially those on developed economies who are? Concerned about off shoring? Will a 90% reduction in the cost of Enterprise Application Integration projects lead to more unemployment? Or will businesses decide to tackle more ambitious projects with the extra productivity? At the same time, as the technical hurdles to attain a certain level of functionality are diminished, comparatively, business Considerations rises in importance. This means programmers and IT workers will need to get more involved with the business aspects and business consequences of their tasks. The needs to build on business skills are a frequent theme in trade journals today. Jobs that require business skills and internal company business knowledge are much harder to outsource†. (Castro, 2003) Through these scholarly articles and scientific point of view, people who use web service regularly have a bad effect on their health. Using web service regularly and continuously is a health hazard. The rays of computer are so powerful that they can damage the eyes in many ways. It strongly affects the iris inside the eye. These rays damage the brain also. It has severe effects on the human health. Web Services have a great impact in our daily life. People who are known of the web’s Negative and positive aspects try to spread awareness about it. Professional people use web for their work but today the rising question is about the young generation. Is it? Doing the right jobs on the web or just using it for fun, entertainment? It is very necessary to tell the kids about the positive and negative aspects of the web. It is a source to promote awareness among people but nowadays people are misusing the web services in several ways. â€Å"The maturing of Web services and interoperability standards allow users to have access to a framework that enables them to access spatial data and applications from anywhere across the network, as was recently demonstrated in the Australian Spatial interoperability Demonstration Project (SIDP) project. This means that data can be obtained from point-of-truth custodians, avoiding duplication and enabling business continuity solutions, saving significant time and money and delivering better information products. Despite these obvious benefits, this approach highlights a number of issues around security, connectivity, privacy, licensing, etc. These need to be, and can be, dealt with effectively. However, sometimes such issues begin to lead lives of their own. They turn into myths that risk resonating with the decision-makers, hampering much needed Innovation. † (http://www. directionsmag. com/article. php? article_id=2011trv=1) Through different opinions, Web services are very helpful in businesses, media and in our daily life. It helps us in every field either it is networking, marketing or any other occupation it is a proved fact that without web services we cannot go further in any field. Analysts have analyzed that web services would create problems in the future because people would be using web services above requirement and they will be dependant of web services. Lastly, I would conclude that web services are a way to communicate people across the world. It is a very useful technological service. It provides us better information, entertainment and knowledgeable facts about the habitants of the world. Today many people are misusing it just for the sake of money and their entertainment. People have made web services a black-money earning source, but we should try to destroy the destructive minds that are providing a wrong impression of the web services to us. It is a common belief of our society that media and web services are very-beautifully playing their role in destroying the youngsters. Web services have negative impact too on the Society, but it does not mean that we start avoiding such a useful source of information. References Web Services Impact Web Services Impact http://www. eweek.com/article2/0,1759,537367,00. asp? kc=EWNKT0209KTX1K0100440 Retrieved January 27, 2007 Web services to offload integration from professional services | InfoWorld | News | 2003-05-23 | By Paul Krill http://www. infoworld. com/article/03/05/23/HNzap_1. html Retrieved January 27, 2007 Enrique Castro. An Introduction to Web Services. Ziff Davis Channel Zone, November, 2003 http://findarticles. com/p/articles/mi_zdzcz/is_200311/ai_ziff113418/pg_5 Trends in Web Mapping: Dispelling the Myths around Web Services Articles http://www. directionsmag. com/article. php? article_id=2011trv=1 Retrieved January 27, 2007