The Legacy of Dr. Kaoru

The Legacy of Dr. Kaoru The Legacy of Dr. Kaoru Ishikawa Dr. Kaoru Ishikawa was a Japanese consultant and father of the scientific analysis of causes/ problems in industrial processes. The purpose of this paper is to recognize the life works and address the impacts of Dr. Kaoru Ishikawa’s works on the world. The focus will help the reader understand his background, key ideas, influence on quality practices, and the correlation to total quality management (TQM). Dr. Kaoru Ishikawa was born in 1915 and died in 1989 (Lindsay & Evans, 2007).He was born in Tokyo and was the eldest of eight sons by Ichiro Ishikawa (Business and Companies). In 1943 Ishikawa graduated from the Engineering department at the University of Tokyo with a major in applied chemistry (De La Salle University, 2002). According to Business and Companies, â€Å"His first job was as a naval technical officer (1939-1941) then moved on to work at the Nissan Liquid Fuel Company until 1947. Later that year he was mad e assistant professor at his Alma Mater. He later received his Doctorate of Engineering and was promoted to professor and worked at the university for many years (De La Salle University, 2002).Ishikawa was also on the editorial review board for the Japanese journal: Quality Control for Foremen (Lindsay & Evans, 2007). The quality guru also presented some key ideas which had a major impact on Quality Control. Two of his major accomplishments were the Ishikawa Diagram (aka Fishbone Diagram) and Quality Circles. According to the book, Guide to Quality Control, in 1943 Ishikawa first used the Fishbone Diagram to help explain to a group of engineers at Kawasaki Steel Works how a complex set of factors could be related to help understand a problem (Ishikawa, 1986).The diagram is a tool used to identify all possible causes of a particular problem (Maze-Emery, 2008). Figure 1. illustrates the Fishbone Diagram. Figure 1. Cause and Effect diagram of incorrect deliveries. Later in the 1960â₠¬â„¢s Dr. Ishikawa developed Quality Circles. These circles of members represented the first types of teams that exclusively focused on quality (Lindsay & Evans, 2007). During this period Dr. Ishikawa became Chief Executive Director for QC Circle Headquarters at the Union of Japanese Scientists and Engineers (JUSE) (Lindsay & Evans, 2007).It was through JUSE that Ishikawa developed a companywide participative bottom up approach to quality thus becoming the standard for the Japanese approach to quality management (Lindsay & Evans, 2007). Quality circles grew tremendously and today over a million workers are involved. This standard also traveled to the western states. Companies such as Toyota, Lockheed Martin, General Electric, and Coors Brewing Company have established quality circles (Lindsay & Evans, 2007). The quality philosopher’s influence on practices has given him plenty of accolades.He has been awarded the Deming Prize and the Nihon Keizai Press Prize, the Industrial S tandardization Prize for his writings on Quality Control, and the Grant Award in 1971 from the American Society for Quality Control for his education program on Quality Control (Center for ISO 9000). Dr. Ishikawa was also named honorary member of ASG in 1986. In addition, during 1993 the ASQ established the Ishikawa medal to recognize the human side of quality leadership. Lastly, Dr. Ishikawa has written several books including, Guide to Quality Control (1971) and What is Total Quality Control?The Japanese Way (1986). In conclusion, Dr. Kaoru Ishikawa was a quality control guru who helped the Japanese as well as many other countries to improve their quality performance. With his educational and professional background, key ideas, and influence on quality, Dr. Ishikawa provided major contribution to TQM. Ishikawa once stated, â€Å"The results of these company-wide Quality Control activities are remarkable, not only in ensuring the quality of industrial products but also in their gr eat contribution to the company’s overall business. Center for ISO 9000)† References Business and Companies. (n. d. ). BusinessPME : Internet gate for the leaders of small and medium-sized companies PME PMI. Retrieved May 12, 2010, from http://www. businesspme. com/uk/articles/economics/12/Kaoru-Ishikawa. html De La Salle University – Manila E-quality. (n. d. ). E-quality. Retrieved May 10, 2010, from http://quality. dlsu. edu. ph/chronicles/ishikawa. html Ishikawa, K. (1986). Guide to Quality Control (Industrial Engineering & Technology) (Second Revised ed. . Tokyo: Asian Productivity Organization. ISO 9000 and Quality Gurus. (n. d. ). Center for Iso 9000. Retrieved May 10, 2010, from www. iso-9000. ro/eng/9001/gurus. htm Lindsay, J. R. , & Evans, W. M. (2007). Philosophies and Frameworks. Managing for Quality and Performance Excellence (7th ed. , p. 112). Mason, Ohio: Cengage Learning. Maze-Emery, E. (2008). Knowing the cause is half the battle. T & P: Tooling & Production, 74(11/12), 28-29. Retrieved from Business Source Premier database.

Media Impacts on Children’s Rights Essay

Child abuse gives most people a vision of the faults and blunders of the society. Child mistreatment is one of the most common crimes committed in the present. As for the Philippines, one can find vital statistics to certain crimes at the Bantay Bata 163 website (http://www.abs-cbn.com/bantaybata163). According to the Department of Social Welfare and Development (DSWD), 6,494 cases of child abuse were reported for the year of 2006 alone. Indeed, the government and certain non-government organizations must deal with these incidents of child abuse particularly the mass media. This paper examines the role of the media in relation to child abuse and child protection and argues that the media have been essential to the task of placing the problem of child abuse in the minds of the public and on the political agenda. THE MASS MEDIA According to YourDictionary.com, Mass Media is those means of communication that reach and influence large numbers of people, especially newspapers, popular magazines, radio, and television. Mass Media are those media that are created to be consumed by immense number of population worldwide and also a direct contemporary instrument of mass communication. Nonetheless, Mass Media is considered as the fourth estate of the society as well. It is the fourth branch of the government. It is the voice and weapon of the people and the society as whole. Mass media has various purposes, first is for entertainment, traditionally through performances of acting, music, and sports, along with light reading but since the late 20th century it can also be through video and computer games. Next is for public service announcement which is intended to modify public attitudes by raising awareness about specific issues like health and safety. And lastly is for advocacy. This can be for  both business and social concerns. This can include advertising, marketing, propaganda, public relations and political communication. MEDIA AND HUMAN RIGHTS As stated by the Secretary- General of the United Nations in 1998, Human Rights are ‘what reason requires and what conscience commands’ (Mizuta, 2000). It is commonly recognized that human rights are firm foundations of human existence and co-existence. It is for these human rights that the United Nations is engaged in securing the basic conditions of life, in ensuring peace, development, a safe environment, food, shelter, education, participation, equal opportunities and protection against intolerance in any form. The Preamble of the Universal Declaration of Human Rights expicitly states that: ‘every individual and every organ of the society, keeping this Declaration constatly inmind, shall strive by teaching education to promote respect for these rights and freedom’ (Hamelink, 2000). With this, we can say that all (including different institutions) are responsible in promoting human rights. Mass media present the opportunity to communicate to large numbers of people and to target particular groups of people. As observed by Gamble and Gamble (1999), mass communication is significantly different from other forms of communication. They note that mass communication has the capacity to reach ‘simultaneously’ many thousands of people who are not related to the sender. It depends on ‘technical devices’ or ‘machines’ to quickly distribute messages to diverse audiences often unknown to each other. Thus, media in relation to human rights shows a exceptional characteristic in promoting it. CHILD ABUSE In the United States, the Centers for Disease Control and Prevention (CDC) define child maltreatment as any act or series of acts of commission or omission by a parent or other caregiver that results in harm, potential for harm, or threat of harm to a child. The physical abuse, sexual abuse, emotional abuse, and neglect of children have a long recorded history. In the mid to late 1800s, it was reported that children were often sexually assaulted, that children reported honestly about their abuse, and that the perpetrators of abuse were often the children’s fathers and brothers (Olafsen, Corwin and Summit 1993). Every year, millions of children across the world are becoming innocent helpless targets of atrocities. They are the sufferers of ill-treatment, exploitation, and brutality. They are part of human trafficking to induce into prostitution rackets. In terror prone regions, they are kidnapped from their homes and schools and their innocent childhood is forced into the army to witness the brunt of cruelty. They are enforced into debt repression or other kinds of slavery. In Metro Manila, according to Australian study, urbanization and migration continuously increase, children are often forced by circumstances to help their families earn a living. Most street children are of poor parents who have migrated from rural areas to find better job opportunities in the city, but lack of education renders them ill-equipped to earn or survive in the city. Street children have a bleak present and an uncertain future. Life in the street is a constant struggle to overcome the various negative elements that threaten to overtake and destroy the hope for survival. The street child works under the heat of the sun or in the dark of the night from 6 to 16 hours, seven days a week, often in a combination of â€Å"occupations† each considered their only means to survive. In the cities, neglected and abandoned children find themselves in the streets fending for themselves and vulnerable to the various evils of the urban jungle such as drug addiction, crimes and commercial sexual exploitation. Children who are neglected or abandoned are easy prey not only to accidents but to commercial sexual exploitation, drugs, crime and unwanted pregnancies. Incidents of child abuse is still on the rise especially  child sexual abuse. Also on the rise are reports of physical abuse and maltreatment of children. According to the statistics, there are approximately 40,000 to 50,000 street children of all categories in Metro Manila. Studies conducted reveal that the number of street children range from 2 to 3% of the child and adult population. The national project on street children estimated the number of street children at over 220,000 in 65 major cities as of 1993. There are now about 350 government and non government agencies that are responding to street childre n and their families. The government has given special focus on helping street children with programs focused on health and nutrition, educational assistance, parenting sessions, livelihood and skills training, residential care, foster care and adoption. However for as long as there would be squatter colonies sprouting in urban areas and for as long as there are not enough jobs, street children will continue to dominate in the streets. In a 1993 survey of households, some 16% of households surveyed have children below 12 years old who are left unattended with no supervising adult in the house. This translates to one in six households where children are without adult supervision. The consequences of child abuse are overwhelmingly disturbing. It denies a child its basic right-education. While violence and abuse pose a threat to their life, it also offers more devastating adverse effects on their mental and physical health. Often it leads to homelessness, resulting in increased number of cases of vagrancy giving birth to a feeling of depression. To worsen the scenario, these victims are more likely to abuse their own children in future, thanks to the deep impact on their mind and the cycle will continue forever. Though the agony and the plight of these children remain suppressed in silence, the brunt of their exploitation is very real. Although, the whole world is morally fuming at the abuse children endure. Yet, protection laws against child abuse commonly meet with confrontation at all strata of society. Like the protection of human rights, child protection can also be effectively promoted through media. MEDIA ON CHILD PROTECTION The media have been essential to the growth of society’s awareness of child abuse and neglect, not so much from specific community education campaigns as through ongoing news and features reporting on specific cases, research and intervention initiatives (Gough 1996). Media representations are the primary source of information on social problems for many people (Hutson and Liddiard 1994). Specifically, it is apparent that the media’s conceptualization of children and young people, and media reporting on both physical discipline of children and child abuse, is significant in reflecting and defining society’s perceptions of children and young people (Franklin and Horwath 1996), and what is and what is not acceptable behavior towards children. In addition to news stories, feature articles, and investigative journalism, sporadic mass media education and prevention campaigns are launched. These campaigns usually endeavor to broaden community knowledge of child abuse and neglect, to influence people’s attitudes towards children and young people, and to change behaviors that contribute to, or precipitate, the problem of child abuse and neglect in our communities (Goddard and Saunders, 2002). The constructive use of mass media can assist in teaching children and young people socially desirable ways of dealing with conflict, knowledge of their rights to integrity and protection from harm, healthy eating habits and lifestyles, and ways to assert themselves and their rights in a positive, acceptable manner. In an Inquiry into the Effects of Television and Multimedia on Children and Families in Victoria, Australia, evaluations of educational television programs, designed either for pre-schoolers or for older children, have suggested their effectiveness in ‘heightening a range of social behaviors’ (Friedrich and Stein 1973), diminishing ‘the effects of stereotyping’ (Johnston and Ettema 1982), increasing ‘preparedness for adolescence’ (Singer and Singer 1994), and stimulating the discussion of ‘solutions to general social issues’ (Johnston et. al 1993). The Convention of the rights of the child provides for the right of children to access information and material to those that aimed the promotion of his or her rights. (Hamelink, 1999).Therefore, mass media as a  primary source of these information should provide the children proper knowledge of his or her rights. Also, mass media education and prevention campaigns may be designed to target children and young people, providing them with useful information and alerting them to avenues for further information, help and support. Campaigns can also use regular television programs for children. Research suggests that, at least in the short term, television viewing of such programs may increase children’s and young people’s knowledge and positively change attitudes and behaviors. Unfortunately, longitudinal studies exploring sustained effects are rare and thus inconclusive. It further notes that television ‘is one of the most popular forms of mass communication and entertainment in has been under-utilized as an educative tool’, and suggests that perhaps narrow vision has meant that the deliberate use of television simultaneously to entertain and educate has not been fully recognized. Despite this, Postman (1994) has argued that television is rapidly becoming ‘the first curriculum’, with educational institutions such as schools following behind. Further, campaigns may be designed to give children and young people an opportunity to express their views on issues that affect them, specifically targeting adult audiences that habitually ignore the views and experiences of children and young people. The UK Children’s Express is one example, as is Youth Forum in Melbourne’s Herald Sun newspaper. .Research on the physical punishment of children suggests, for example, that adults may be interested to hear children’s views on the issue of physical discipline, and children interviewed in the research were keen for adults to hear their views. To date, however, the media rarely, if ever, consults children and takes their views into account before reporting on the physical punishment for children (Goddard and Saunders, 2000) MASS MEDIA CAMPAIGNS †¢ EVERY CHILD IS IMPORTANT (Australia, May 2000) This primary prevention campaign used a ‘comforting’ approach and incorporated a significant mass media component (Tucci et. al2001). As outlined in ‘More action – less talk! Community responses to child abuse prevention’ (Tucci, et. al 2001), the campaign sought to: elicit a commitment from adults to adults to develop safe and non-abusive relationships with children; persuade adults to stop behaving in ways which are harmful to children; educate adults about the important needs of children; and better inform adults about the causes and consequences of child abuse. The campaign encouraged all adults to: think and view children as a source of hope; understand the developmental variables of children; respect the meaning children give to their experiences; engage positively with the principles of children’s rights; and appreciate more fully the capacities and contribution of children to the cultural and emotional life of families and communities. The campaign also addressed: the commonly held belief that children are a cost to society; the perceived suspicion that any application of the notion of children’s rights will mean an erosion of parent’s rights; and the public’s lack of understanding about the extent and nature of child abuse in Australia. The campaign continued until the end of 2001. A song, written by Van Morrison and performed by Rod Stewart, ‘Have I Told You Lately That I Love You’, was the focus of a television advertising campaign that aimed to stimulate people’s thoughts about the importance and value of children and how this is communicated to them. Television commercials were backed up by press and radio advertisements. In addition to advertising, the campaign sought media attention by involving Tracy Bartram, FOX FM radio personality, as an ambassador for the campaign. Media attention was drawn to the campaign’s launch. A free information kit for parents was made available, parent’s seminar sessions, featuring Michael Grose, were conducted, and a website made readily available to the public. The campaign did not receive state or federal funding but relied heavily on in-kind support from individuals and Victorian businesses. Quantum Market Research monitored the effectiveness of the campaign. In  May 2000 and October 2000 telephone interviews were conducted with a representative sample of 301 adults. Public dissemination of research outcomes formed part of the campaign strategy. Tucci et al. (2001) report that the initial research findings, five months into the campaign, revealed that: ‘Child abuse is as serious social problem that is poorly understood by the Victorian public while fifty one per cent of respondents believed the community recognized child abuse as a serious social problem and another twenty one per cent believed they accurately understood the extent and nature of child abuse in Australia, this is clearly not the case. Fifty nine per cent were unable even to guess the number of reports of child abuse received annually. Only four per cent of respondents accurately estimated the size of the problem. Twenty-nine per cent of respondents underestimated the problem by at least 90,000 reports. The idea that adults can hurt children is disturbing and likely underpins the belief by fifty one per cent of respondents that the community treats this issue seriously, but when asked to account for the extent to which children are being abused by adults, community awareness is sadly lacking.’ Eighty per cent of respondents strongly supported the need for a campaign against child abuse. Australians Against Child Abuse thus feels confident that the ‘Every Child is Important’ campaign will significantly influence public attitudes and responses to children and to child abuse. Ongoing research into the impact of the campaign will in itself be valuable in contributing to the debate about the educative and cost effectiveness of mass media campaigns aimed at preventing child abuse and neglect. †¢ NSPCC Full Stop Campaign – Primary Prevention (United Kingdom, May 1999) It has the ambitious aim of ending cruelty to children within 20 years. Costing three million pounds, it proposes to change attitudes and behaviour towards children, to make it everybody’s business to protect children, and to launch new services and approaches (Boztas, 1999). The campaign is supported by Prince Andrew, popular personalities such as the Spice Girls, the English football star Alan Shearer, and companies such as British Telecom and Microsoft. As Rudaizky (quoted in Hall 1999) explains, a pictorial theme of the campaign is people covering their eyes: ‘The theme of the eyes being covered is about people not facing up to the reality of what is happening. Our intention was not to shock but to move people into doing something about it. Child abuse is not nice to talk about. It is an upsetting subject but unless we talk about it, we will not end it.’ This objective highlights the suppression/awareness phenomenon mentioned above, and draws attention again to the need for ongoing rather than intermittent prevention campaigns. FAMILIES’ – University of Queensland Sanders et al. (2000) evaluated Families – a 12-part prevention-focused television series ‘designed to provide empirically validated parenting information in an interesting and entertaining format. The series presented a parenting model, suggesting strategies parents could use with their children. It aimed to reassure parents that it is normal for parenting to be challenging, and it hoped to increase parents’ confidence that positive changes in children’s behavior were achievable. The series also aimed to increase awareness in the community of the importance of ‘positive family relationships’ to the positive development of young people (Sanders et al. 2000). This ‘media-based television series’ was considered to be successful, specifically in relation to its impact on increasing the parenting confidence of mothers. However, Sanders et al. (2000) concluded that the impact of the series could have been increased: ‘by the strategic provision of service support systems, such as telephone information contact lines or parenting resource centers, which could be advertised as part of a coordinated media strategy planned to coincide with the airing of the television program. These services could provide information and back-up resources, such as parenting tip sheets, to parents seeking further advice after viewing the program. Staff at these centers could also identify and  refer families who may need more intensive help. †¢ BEYOND BELIEF (United Kingdom, 1992) A documentary claimed to show new evidence of satanic/ritual abuse in Britain. Following the program, helplines were overloaded with calls from people who had experienced sexual or ritual abuse. Counsellors noted that: ‘The program appeared to have given callers permission to speak of their experiences and their gratitude that someone, somewhere took what they said seriously.’ (Scott 1993) Henderson, a fellow at Glasgow University’s mass media unit, as quoted by Hellen (1998) commented that: ‘A lot of people who have suffered child abuse quite simply lack the vocabulary, because of shame or fear, to come to terms with what has happened. Provided a drama does not place blame on the child, it can be very helpful.’ †¢ BBC Screenplay It has been suggested that sometimes ‘drama reaches the parts the documentary cannot’ (Campbell 1989). Writing about Testimony of a Child, a BBC screenplay that presents ‘the other side of the Cleveland child sexual abuse saga – the story of an abused child going home to [the] abuser’, Campbell argues that sexual assault ‘presents television with terrible problems. Television is about seeing. But it censors what we need to see if we are to understand because it bows to propriety and thus contains what is knowable’ (Campbell 1989).Despite this, Campbell (1989) notes the power of fictitious drama based on fact to: ‘ invite you to think: what would you do if faced with that child’s face, his fantasies full of terror and death, his starvation, his stubborn silences, his sore bum. †¢ COLD HANDS- (New South Wales, 1993) Armstrong (1993) argued that the play portrays a week in the life of a 12 year-old girl sexually assaulted by her father and got pregnant. The  play’s focus allows the audience to gain an insight into the child’s fear and trauma, the father’s feeble rationalization and defense, and the mother’s fear of confronting the truth. Armstrong noted that the New South Wales Child Protection Council showed professional interest in the play and that plays have been used as part of child abuse awareness campaigns. The play’s director, Ritchie (as quoted by Armstrong 1993) remarked that: ‘The play is powerful, dramatic, presenting practical and emotional reality. It is confronting, but it emphasizes the fact that there is no excuse. †¢ QUESTIONS 2: Killing Tomorrow – New Zealand A documentary, screened in New Zealand in 2001, graphically depicts the lives and abuse of three children. During the documentary, a Detective Inspector informs the audience that the drama is based on the lives of real people, and the audience is told how life turned out for the children and their abusers. ‘Only those with ice in their veins could fail to be moved – and there lies the problem. In each case, one adult or more had failed to take responsibility for the safety of a defenseless child’ (Herrick 2001). Reporting in The New Zealand Herald, Herrick asks what can programs like this possibly expect to achieve. Twenty years ago, polite society didn’t even acknowledge abuse existed, let alone talk about it. So shows like this, which provoke thought and discussion, must be a sign of progress, even if the statistics say otherwise. Killing tomorrow was punishing if compelling viewing. Supported by New Zealand’s child protection authority, Child Youth and Family Services (CYFS), consider documentaries like ‘Killing Tomorrow’ to be a powerful way of educating people about the issues and what can be done to protect children. ‘We want to create an environment where child abuse is less able to exist and we’re pleased Screentime-Communicado has decided to help raise these serious issues’ (Brown, CYFS chief executive quoted in The  New Zealand Herald 28/11/01). After the program was screened there was a panel discussion of the issues presented in the documentary and CYFS booklets that provide tips on parenting were made available to the public. Child protection received 211 phone calls during the documentary and on the night it was screened. Fifty-three child abuse investigations resulted, five of which cases were considered ‘very urgent [and were] assigned immediately to social workers for investigation’ (Ward, CYFS spokesperson, quoted in The New Zealand Herald 30/11/01). Also quoted in the New Zealand Herald 30/11/01 was Simcock, the National Social Services spokesperson: ‘The documentary showed community groups were doing their best on the issue but government measures were sadly lacking the most helpful thing the government could do was to change the law that allowed parents to hit children. While the documentary appears to have raised awareness of child abuse and prompted some people to act on their suspicions of abuse and neglect, Henare, a Child Abuse Prevention Services spokesperson, noted that ‘the objective of the documentary would not be reached without enough money for community providers’ (quoted in The New Zealand Herald 30/11/01). These are only some examples of media campaigns. There were still lots more evidences the media protecting children around the globe from abuse. Though media shows a remarkable effort in the child protection system, people can not stay away from the fact that there are still several problems these media campaigns face. MEDIA PROBLEMS IN CHILD PROTECTION CAMPAIGN Journalists willing to advocate for children and young people face the challenge of counterbalancing negative images or ‘demonisation‘(Franklin and Horwath 1996) of children and, particularly, of adolescents, in print, television and film. Starkly contrasting with once popular views of  childhood as a time of innocence, less than positive images of children and young people in the media may place obstacles in the path of attempts to prevent their abuse and neglect. In 1968, 11-yearold Mary Bell murdered two boys, aged three and four in the UK. Twenty-five years later, in 1993, two ten-year-old boys murdered two-year-old Jamie Bulger in the UK, and in Australia in 1998, a ten-year-old boy was charged with drowning a six-year-old playmate. In such cases, a child being able to open his or her mind in abusive acts might be the perpetrator of maltreatment to his or her fellow. Psychologically, the Social Information Processing Theory of Aggression, comes here. According to Strasburger (1995), the central tenet of social information processing theory is that children create their own rationales to explain the behavior of others during social during social encounters. In turn, these self- generated interpretation influence children’s responses in their ongoing social interaction. Given that mental state operate in a feedback loop, it is possible that all social experiences, including those involving violent media, could influence social information processing. CONCLUSION Society sometimes fails to recognize that children are the most vulnerable group in our community, and are thus in need of the greatest protection. The social and economic costs to societies that have not prioritized children’s needs, especially the prevention of child abuse and neglect, are well documented. This paper focused on news stories, feature articles and investigative journalism. In this, we have concentrated on mass media education and prevention campaigns, television series, documentaries, and live theatre productions. It demonstrate the media’s potential power to positively influence child welfare policies, community responses to children and young people, and societal acknowledgement of, and reaction to, child abuse and neglect. It challenges those who are involved in child welfare and child protection to make greater efforts to understand media influences and to use  the media constructively. Sustained community education and prevention campaigns, using mass media communication, are integral to the prevention of child abuse and neglect. These campaigns continually confront communities with the reality of child abuse. They challenge people, institutions, and governments to listen to children and to respond to the needs of all children and families, and particularly the special needs of children who have been abused or neglected. Further, sustained mass media exposure of child abuse and neglect may publicly censure and shame perpetrators, many of whom are relatives and adults well known to the victimized child. According to Tucci (2002), the agenda for our community – and the government which represents us – should be clear. The prevention of child abuse should be a priority. However, to be effective, mass media campaigns will need to be part of a broader prevention program that includes the provision of supports and services for all children and families. There are limitations to what the media can achieve. REFERENCES: Armstrong, M. (1993), ‘The cold realities of child sex abuse’, Sydney Morning Herald, 11 November Boztas, S. (1999), Prince Andrew launches crusade against child cruelty. The Daily Telegraph, 23/3/99. Franklin, B. and Horwath, J. (1996). The media abuse of children: Jake’s progress from demonic icon to restored childhood. Child Abuse Review. Friedrich, L. and Stein, A. (1973). Aggressive and prosocial television programs and the natural behaviour of preschool children. Monographs of the Society for Research in Child Development Gamble, T. and Gamble, M. (1999). Communication works. McGraw Hill Publications. Goddard, C. and Saunders, B.J. (2000), The role of the media, in Project Axis – Child Sexual Abuse in Queensland: Selected Research Papers. Goddard, Chris. , Saunders, Bernadette. (2002). The role of mass media in facilitating community education and child abuse prevention strategies. Child Abuse Prevention Issues Number 16. Gough, D. (1996), â€Å"Defining the problem† Child Abuse & Neglect, Vol. 20. Hall, C. (1999), ‘NSPCC shock tactics to tackle child abuse’, The Daily Telegraph. Hamelink, Cees. (2000). Media and Human Rights. Media and Human Rights in Asia: an AMIC Compilation. Singapore: AMIC. Hellen, N. (1998), ‘Bennett pens TV child sex drama’, Sunday Times, 5 October. Herrick, L. (2001), ‘Truth of abuse too powerful to ignore’, The New Zealand Herald, 21 December Hutson, S. and Liddiard, M. (1994). Youth homelessness: The construction of a social issue. Macmillan Publication Johnston, J. and Ettema, J. (1982). Positive images: Breaking stereotypes with children’s television. Sage Publications. Johnston, J. Bauman, J. Milne, L. and Urdan, T. (1993). Taking the measure of talking with TJ: An evaluation of the first implementation of ‘talking with J’ Series 1, Institute for Social Research, University of Michigan Publishers. Mizuta, Kayoko. (2000). Human Rights and Media. Media and Human Rights in Asia: an AMIC Compilation. Singapore: AMIC. Olafsen, R., Corwin, D. and Summit, R. (1993). Modern history of child sexual abuse awareness: Cycles of discovery and suppression. Child Abuse and Neglect. Postman, N. (1994). The disappearance of childhood. Vintage Books. Sanders, M.R., Montgomery, D.T. and Brechman-Toussaint, M.L. (2000), The mass-media and the prevention of child behavior problems: The evaluation of a television series to promote positive outcomes for parents and their children, Journal of Child Psychology and Psychiatry. Singer, D. and Singer, A. (1981). Television, imagination and aggression: A study of preschoolers Sage Publications. Strasburger, Victor. (1995). Adolescents and the Media: Medical and Psychological Impact. Sage Publications. Tucci, J. Goddard, C. and Mitchell, J. (2001). More Action – Less Talk! Community responses to child abuse prevention, Australians Against Child Abuse. Ringwood.

Calcium carbonate

Calcium carbonate Essay Outline1 4.1INTRODUCTION2 4.2AIMS AND OBJECTIVES3 Chapter 24 5.THEORY A ; METHOLOGY5 5.1PRINCIPLE OF THE EXPERIMENT6 5.2APPARATUS AND EQUIPMENTS7 Mortar and pestle Conical flasksWhite tile8 Filter funnelFiltter paper25.00 cm3 pipette9 5.3CHEMICAL USED10 2 M HCl Phenolphthalein11 2 M NaOH12 5.4PROCEDURE13 Chapter 314 6.EXPERIMENTAL Consequence15 6.1THE COLOR CHANGE OF THE SOLUTION16 6.2THE TITRATION RESULT OF BROWN EGG17 6.3THE TITRATION RESULT OF WHITE EGG18 119 220 321 Volume of eggshells solution/cm322 25.0023 25.0024 25.0025 Volume of NaOH used/cm326 20.4027 20.3528 20.0029 Chapter 430 7.CLCULATIONS31 7.1CALCULATIONS32 7.1.1 FOR BROWN EGG33 7.1.2 FOR WHITE EGG34 Chapter 535 8.DISCUSSION AND CONCLUTION36 8.1CONCLUSION37 8.2DISCUSSION38 Beginning of mistakes39 9. Reference 4.1INTRODUCTION Calcium carbonate, CaCO3, is found in nature giving hardness and strength to things such as seashells, stones, and eggshells. Equally difficult as this substance is, it will respond readily with hydrochloric acid to give C dioxide gas ( and two other merchandises ) . In this experiment pupils will plan an experiment by responding eggshells with 2 M HCl to compare the Ca carbonate composing of white ( poulet ) eggshells to brown eggshells. A good quality eggshell will incorporate, on norm, 2.2 gms of Ca in the signifier of Ca carbonate. Approximately 94 % of a dry eggshell is calcium carbonate and has a typical mass of 5.5 grams,1 although these values can differ depending on beginnings. Sums every bit low as 78 % have been published. The staying mass is composed mostly of P and Mg, and hint sums of Na, K, Zn, manganese, Fe, and Cu. In the instance of brown versus white eggs, a unequivocal difference in Ca carbonate sums may be difficult to bring out. However, see this. The colour of the eggs is nil more than a consequence of a different strain. The quality, nutritionary value, and gustatory sensation are indistinguishable between white and brown eggs, though two noteworthy differences are size and monetary value. Brown eggs are normally larger and somewhat more expensive. The ground for the monetary value addition is because brown eggs come from larger biddies, which need to be fed more nutrient daily. With a larger c onsumption of Ca each twenty-four hours, one might anticipate the produced egg to hold a higher Ca carbonate content. However, since the eggs are larger, it must be kept in head that the Ca is spread over a larger surface country during egg formation. A brown eggshell s increased inclination to interrupt, when compared to white, is frequently attributed to this â€Å"thinning out† of Ca during deposition. To avoid the breakage of eggs before making market, the eggshells needs to be every bit strong as possible. The strength of eggshells is chiefly determined by the per centum of Ca carbonate in it. In order to supervise the quality of eggshells, the undermentioned experiment has to be done to find the per centum of Ca carbonate in eggshells.In this experiment, back titration is used. First, extra acid is reacted with the Ca carbonate in eggshells. 2HCl ( aq ) +CaCO3 ( s ) >CaCl2 ( aq ) +H2O ( cubic decimeter ) +CO2 ( g ) Subsequently, if we can happen out the figure of mole of unreacted acid, figure of mole of Ca carbonate can so be found out. The figure of mole of unreacted acid can be found by titration with the undermentioned reaction. HCl ( aq ) +NaOH ( aq ) >H2O ( cubic decimeter ) +NaCl ( aq ) Percentage by mass of Ca carbonate in eggshell can so be calculated by the undermentioned expression: 4.2AIMS AND OBJECTIVES The intent of this experiment is to find the per centum by mass of Ca carbonate in eggshells. READ: I would remind you that extremism in the defense o Essaydesign an experiment that quantifies the sum of Ca carbonate nowadays in a natural substance. associate the sum of a reactant or merchandise of a chemical reaction to another reactant or merchandise. work collaboratively with their equals to work out a given job in the research lab in a manner that theoretical accounts the scientific method. use a common acid reaction between hydrochloric acid and the carbonate ion. Chapter 2 5.THEORY A ; METHOLOGY 5.1PRINCIPLE OF THE EXPERIMENT During this experiment, the per centum of CaCO3 in an eggshell is determined by responding the eggshell with hydrochloric acid. The equation for this reaction is: 2HCl ( aq ) + CaCO3 ( s ) >Ca2+ ( aq ) + CO2 ( g ) + H2O ( cubic decimeter ) + 2Cl- ( aq ) This reaction can non be used straight titrate with the CaCO3. Alternatively, an surplus of hydrochloric acid is added to fade out the eggshell, and the staying acid is titrated with NaOH solution to find the sum of acid that did non respond with the eggshell. The equation used to find the sum of remnant acid is: HCl ( aq ) + NaOH ( aq ) > H2O ( cubic decimeter ) + Na+ ( aq ) + Cl- ( aq ) 5.2APPARATUS AND EQUIPMENTS eaker Pipette FillerElectronicbalance Volumetric flaskBuretteWash bottle Mortar and pestle Conical flasksWhite tile Filter funnelFiltter paper25.00 cm3 pipette 5.3CHEMICAL USED 2 M HCl Phenolphthalein 2 M NaOH 5.4PROCEDURE White and Red coloring material eggshells have taken and the protein membrane was removed on the interior of the eggshells. The eggshell was washed with distilled H2O Dried in an oven for few proceedingss. The eggshell was so grounded into all right pulverization by howitzer and stamp. 2g of eggshell pulverization is weighted accurately by utilizing an electronic balance and it was transferred to a conelike flask. 25.00 cm3 of HCl was pipetted to fade out the eggshell pulverization. Distilled H2O was added to the flask until it reached about 100cm3. The flask was swirled gently. Put the solution into cubed for two yearss. Faltered the solution utilizing filter documents. Pippet out 25.00 cm3 from each solutions to titration flasks. The solution was so titrated with standardised NaOH. Repeat another two samples from each solution. Roll up the right burette readings at the terminal point. Chapter 3 6.EXPERIMENTAL Consequence 6.1THE COLOR CHANGE OF THE SOLUTION White egg Brown egg Colourless pink Colourless pink 6.2THE TITRATION RESULT OF BROWN EGG 1 2 3 Volume of eggshells solution/cm3 25.00 25.00 25.00 Volume of NaOH used/cm3 20.10 19.90 20.10 Average volume of NaOH used: ( 20.10+19.90+20.10 ) = 20.03cm33 6.3THE TITRATION RESULT OF WHITE EGG 1 2 3 Volume of eggshells solution/cm3 25.00 25.00 25.00 Volume of NaOH used/cm3 20.40 20.35 20.00 *Average volume of NaOH used: ( 20.40+20.35+20.00 ) =20.25cm33 Chapter 4 7.CLCULATIONS 7.1CALCULATIONS 2HCl ( aq ) + CaCO3 ( s ) >Ca2+ ( aq ) + CO2 ( g ) + H2O ( cubic decimeter ) + 2Cl- ( aq ) HCl ( aq ) + NaOH ( aq ) > H2O ( cubic decimeter ) + Na+ ( aq ) + Cl- ( aq ) 7.1.1 FOR BROWN EGG Number of moles of NaOH used to respond with HCl =20.03cm3 /1000 ) X2M = 40.06X 10-3 mol Since figure of moles of NaOH = figure of moles of HCl in 25cm3 =40.06 X 10-3 mol HCl mols in 100cm3 = 40.06 Ten 10-3 Ten 4 mol The initial no of moles of HCl: volume X molar concentration = 100/1000 X2M = 200X10-3 mol Number of moles of HCl used to respond with CaCO3 = ( 200X10-3 160.24X 10-3 ) mol = 39.76X10-3 mol Harmonizing to the equation, one mole of HCI required to respond with 2 moles of CaCO3, Number of moles of CaCO3 reacted =39.76X10- 3 /2 = 19.88X10-3 mol The weight of CaCO3 = 19.88X10-3g X100g The % of CaCO3 in eggshell ( brown ) = ( 1.988/2 ) X100 % =99.4 % 7.1.2 FOR WHITE EGG Number of moles of NaOH used to respond with HCl: ( 20.25cm3/1000 ) X2 = 40.50X10-3mol Since figure of moles of NaOH=number of moles of HCl in 25cm3 = 4.50X10-3mol HCl Volume in 100cm3 = 40.50 X10-3 X4 mol The initial moles of HCl: volume X molar concentration = 100/1000 X2M = 200X10-3 mol Number of moles of HCl used to respond with CaCO3: ( 200X10-3 162X10-3 ) mol = 38X10-3 mol Number of moles of CaCO3 reacted =38X10-3/2 = 19X10-3 mol The weight of CaCO3 = 19X10-3g X100 The % of CaCO3 in eggshell ( white ) = ( 1.9/2 ) X100 % =95.0 % Chapter 5 8.DISCUSSION AND CONCLUTION 8.1CONCLUSION Percentage of CaCO3 in ruddy eggshells= 99.4 % Percentage of CaCO3 in white eggshells= 95.0 % Therefore ruddy eggshells has the higher per centum of CaCO3. 8.2DISCUSSION Beginning of mistakes The eggshell pulverization did non fade out wholly Variation in ocular judgement at the terminal point Instrumental mistakes of the electronic balance The eggshell was non to the full dried Some droplets of solution may still adhere on the beaker and the glass rod which lead to the decrease in figure of moles of extra HCl In this Experiment we can besides make the EDTA titration. 9. Reference hypertext transfer protocol: //www.google.lk/search? hl=en A ; source=hp A ; q=caco3+percentage+in+eggshell A ; btnG=Google+Search A ; meta= A ; aq=f A ; oq= hypertext transfer protocol: //wwwchem.csustan.edu/chem1102/Egg.htm hypertext transfer protocol: //www.oppapers.com/essays/Determine-Percentage-Mass-Calcium-Carbonate-Eggshells/165593 hypertext transfer protocol: //ag.ansc.purdue.edu/poultry/multistate/koelkebeck1.htm

Saudi Consumers Perceptions and Reactions Research Proposal

Saudi Consumers Perceptions and Reactions - Research Proposal Example Theoretical framework and hypothesis are also developed in the light of existing literature while in some cases the researcher has used practical examples to justify the points. The researcher has found that very few researchers conducted research on Saudi consumer’s perception regarding CSR initiatives of companies hence researcher has the scope to fulfil the gap in the literature by conducting research on the topic. Probable research methodology and timeline of the research work has also been discussed in the proposal while understanding significance of the research will be another pivotal aspect of this paper. Chapter 1: Introduction/Background In the last 50 years, the world has become increasingly global and the business world has seen development of various management concepts such as corporate social responsibility (CSR), stakeholder theory, corporate governance, corporate ethics etc. Nalband and Al-Amri (2013) pointed out that legitimacy has become key mantra for succe ss for corporate in the last 15 years. Research work of Nalband and Al-Amri (2013) reveals the fact that theoretical focus of the scholars are shifting from strategic management issues to legitimacy and good stewardship for companies. Stakeholders and shareholders are also demanding for good stewardship for directors in the organisations and integration is taking place in global capital markets. In such context, Nalband and Al-Amri (2013) has conjecturally pointed out that importance of CSR has been re-invented by companies in the last couple of years. In the changing world, CSR has two dimensions, 1- governments are encouraging companies to improve corporate governance practices and ensure ethical policy makings in order to raise capital collection from domestic and foreign investors and 2- companies are trying to increase social welfare & stewardship activities not only to provide social good to unprivileged sections of the society but also to improve brand image among external st akeholders such as customers. Nalband and Al-Amri (2013) found that Practice of corporate social responsibility (CSR) is quickly getting acceptance among organizations Saudi Arabia but for most customers, CSR is not more than a management jargon. Nalband and Al-Amri (2013, p. 285) stated that â€Å"Nobody in Saudi Arabia, I think still to this very day, can clearly tell the difference between charity or philanthropy and CSR.† Surprising fact is that, although Nalband and Al-Amri (2013) raised question on the understanding level of Saudi consumers regarding CSR initiatives of companies but till date, very few researchers have conducted research on the topic. Hence, significant amount of research scope exist for researchers to conduct research on the topic named as â€Å"Saudi Consumers perceptions and reactions to companies CSR (corporate social responsibility) initiatives.†

Addiction to Cell Phones Research Paper Example | Topics and Well Written Essays - 500 words

Addiction to Cell Phones - Research Paper Example is a nation addicted to their cell phones. However, how do we decide whether our cell phone usage is normal, or if it is a real addiction that needs to be tackled in the same way? There are suggestions that cell phone addiction is an addiction like any other, so we need to apply the same conventions to this as we would for a drug or alcohol abuse problem. These include increased tolerance (needing more cell phone time to achieve the same result), an inability to cut back on use (an inability to leave the phone at home for a day or to enter a no signal area), and a reduction in competing behaviours (Hyman, 2013). Arguably, many cell phone users do have a cell phone addiction based on these criteria, because it can be difficult to be without a phone when those around you are consistently using theirs. Additionally, there are now situations in which we rely on a cell phone for social behaviours, which should be seen as positive. This is not the same negative consequence as would come from a reliance upon drugs and alcohol. Much of the language that people are using to describe this issue is quite biased. Whilst there are some scientific sources which tackle the issue from a psychological perspective (Hyman, 2013), news sources tend to side on hysterical (Carbonell et al, 2009). Mozes (2012) describes cell phones as an example of â€Å"materialism† and â€Å"impusiveness†, which are traditionally negative traits. This article suggests that much of the problem with cell phones could be compared to the actions of peacocks when they display their lek behaviour (Jenaro et al, 2007). This is backed up with some serious fact s and figures about the issues, as over 90% of students at U.S. colleges have a cell phone, and an average of 3200 texts are now sent per month by young adults. Arguably, this does signal a problem for those who use cell phones. 3200 texts are now sent by young people a month, which means that they must spend a lot of time on their cell

The Process of Recruitment of the New Employees Essay - 1

The Process of Recruitment of the New Employees - Essay Example Conversely, the selection process starts when the applications from the interested candidates are received, when the organization now performs short-listing and determination of the best candidates for the job (Cooper and Robertson, 2000). In this process of recruitment and selection, the organization tries to identify those individuals with the right skill sets to work in the organization, and before they are inducted into the organization, they have to be interviewed and trained to attain the skills that they need to perform the tasks that they are being hired for. In the hiring process, the organization can decide to perform external or internal recruitment and selection, where the candidates are chosen from within or outside the organization. The selection process for the employees can involve many processes, but the most common one is the selection interview, where the potential candidate is put in front of a panel and interviewed to determine the ability to work for the organization (Cooper and Robertson, 2000). The selection interview process has been criticized by many experts, but many organizations still prefer to use it for the selection process. As part of the selection process, many organizations will usually conduct interviews to determine the competences of the different applicants and select the best applicant for the job. The selection interview process is used by the employer as an assessment or evaluation of the potential employee for the job at hand. The selection interview process can take many different formats, for example, the telephone interview used by the interview before any other interview. The telephone interview is usually used by the employer before any other interview process and is used as a way of reducing potential applicants for the job (Warr, 2003). After the pre-interview phase, the other formats include the panel interview, which is the most common format used by employers.

To find out whether consumer confidence in online purchasing has Essay

To find out whether consumer confidence in online purchasing has increased or decreased over the last few years - Essay Example n evaluating the trends of online buying (as identified through the empirical research made on the specific issue); even the indications regarding the consumer preferences around the world – regarding the goods/ services offered online – seem to present significant differentiations. In most cases, the motives that lead consumers to purchase online are not clearly identified; however confidence has been proved to be a quite important criterion on which the decision of consumers to purchase online is based. The above assumption is proved not only through the studies published in the literature but also through the empirical research conducted for this paper. More specifically, a high number of consumers (approximately 185) have participated in a survey that has been conducted online; the results indicate that when having to purchase a specific good or service, consumers think first its potential availability in the Internet; if the specific good/ product is available onli ne then it will be preferred by the consumers; of course the relevant decision is always based on specific criteria (quality of the product, price, availability and so on) but mostly on the confidence of the consumer on the particular firm; the development of this confidence through the last years is analytically examined in this study. The development of Internet around the world has offered a significant support to all commercial firms that have chosen to enter the WWW in order to promote their activities. The level of improvement of corporate activities because of the intervention of Internet cannot be precisely estimated – different levels of success have been noticed across the various firms in modern market in accordance with the preparations made by their managers towards the incorporation of Internet as a valuable strategic tool as well as the perceptions of consumers towards the relevant efforts. In other words, it is possible that operating through the Internet is profitable for the

Feminist Perspective of The Awakening by Kate Chopin Essay

Feminist Perspective of The Awakening by Kate Chopin - Essay Example Her interest in art is portrayed as one that directly corresponds to her lifestyle. The changes described in the novel relate to the confusion of her function as a female artist. Her ideas have made her confused resulting to the decay of her relationships and ultimately, her own death. The novel has three perspectives. The feminist perspective, historical perspective and the psychoanalytical perspective, however, we get to discuss the feminist in detail using Edna as its symbol. The feminist perspective will be discussed to portray the plight of women in the setting of this novel. Other characters are incorporated in brief discussion to define some norms in the society. The Awakening  is a  novel  written during a time that marriage was perceived to be a traditional rite of passage. The rules that applied then do not apply at the moment as people have evolved. Women at that time were forced to marry someone that was arranged for them. This way, the woman had no opinion on who she would marry. The father of the girl child would select a suitable husband for the girl and the girl had no alternative  other than  to marry the person selected for her (Chopin, 1994). Contrary, in today’s society, women can marry whoever they want to as they have a choice. Women then were forced into loveless marriages and Edna became a victim. This was carried out to create a good picture to the society. The novel outlines the plights  that  the women  faced. Marriage was something that suffocated them and Edna felt it was too much and that she needed to be more than just a mother and a wife. Edna did not want to settle and be like the rest of the women. She chose a different path, one that would not be restrictive to her. This led to her denial of her role to be a mother and a wife. She portrays this rejection slowly by slowly by being against the societal and natural beliefs of motherhood that existed in her society. Edna refuses to be identified as the

Systematic and Unsystematic Risks Essay Example | Topics and Well Written Essays - 1250 words

Systematic and Unsystematic Risks - Essay Example This makes multi-national corporations safer compared to their domestic counterparts. Normally, systematic risk assessment are important for listed companies to effectively price the equities, determining the cost of capital and effective evaluation of projects. However, internationalization also poses some distinct systematic risks to multi-national corporations. Some of these distinct risks are - exposure to currency fluctuations in multiple countries, exposure to political risks pertaining to multiple governments, exposure to reduction in ability of monitoring managers in multiple countries, increased chances of asymmetric & inaccurate localized information thus resulting in wrong investment decisions, etc. Internationalizing investment portfolios also increases the exposure to unsystematic risks - like competitor activity in a foreign country, manager's foul play in another country where the company's monitoring system is weak, etc. Hence, it is important for the organization to have sound global knowledge base & threat database for risk management. Organization structures with distributed power often increases the exposure to both systematic and non-systematic risks. This is the reason that Chatterjee and Lubatkin et al (1992. pp155) felt that vertical mergers reduces the exposure to both systematic and non-systematic risks. They also observed that vertically integrated companies are able to manage lower cost of capitals thus enabling the integrated company to participate in a wider set of opportunities. Hence, multi-national companies with centralized corporate governance and risk management possess lesser exposure to both systematic and unsystematic risks compared to companies having distributed (country specific) risk management & power structures. Cornell (1999. pp198-199) presented a correlation between risk duration and capital budgeting stating that long term projects may be having higher risks if the variations in cash flow is stochastic in nature. Such projects make estimations of discounted cash flow quite difficult and hence the author recommended discounting of long term projects at higher rates. This is the reason that investors normally prefer to invest in short term projects guaranteeing quick returns. Discussions on Risk Management in Deloitte The above analysis of risk exposures of multi-national corporations has been carried out to build analogy with Deloitte in which the author works as partner in Croatia. Deloitte is the largest and oldest multi-national corporation in risk advisory and audit services. Deloitte operates in multiple countries across the world through a tightly controlled "Franchisee" model in which local entrepreneurs are allowed to manage local business based on local market strategies but the risk management, code of conduct and operating methodology is largely governed globally by centralized power centers. The organization possesses a global knowledge base for risk management and allows diversification of portfolios in multiple coun

Close reference Essay Example for Free

Close reference Essay Williams was told by his psychiatrist that his plays are full of hate, anger and envy. With close reference to the stageing and set, state whether you agree witht the description of scene 3. The Glass Menagerie contains much desperation, ahte and anger. Much of this is evident within scene 3. Williams explores the false illusions and unrealistic dreams of each of the characters. Williams manages to portray the themes of hate, anger, and envy through his careful use of lighting, music and position of the characters. Williams also portrays desperations within this scence which is showin through the character Amanda at the very start of the scene. The second piece of dialogue in scene 3 is from Amanda. We already know that Amanda still sees herself as living in the thirties, young and carefree. However here we see a different side to Amanda, desperations. The screen image for this piece of dialogue is Glamour magasine cover. This immediately strikes us as ironic because its an illusion. Amandas life is neither glamarous, or along the lines of a magsine lifestyle. It is my opinion that Williams has deliberately done this to emphasize just how much Amanda lives in an illusional dream world. However in this passage we also see Amandas desperate side. Being as the play is set in a time when America s recovering from the great depression and during the second world war, we know that money is tight. In this passage we can see Amanda despreately trying to sell magasine subscription to one of her friends. Williams presets Amandas desperation, but also her friendly side. She is really in need of the money from the magasine subscription, hence her willingness to get the lady on the other end of the phone to buy it, Oh honey, its something that you cant miss! Williams has shown to us that although half the time Amanda lives in her own little world, she also knows that it is no longer the thirties and she needs to help support her family. Scene 3 contains alot of hate and envy as well as other emotions. It is during this scene that Tom and Amanda have an argument. The legend on screen is, So you think im in love with continental shoemakers? This is evidently to do with Tom as we know that he works in a shoemaking factory, although his true passions is writing. However, Amanda would much rather him work in the shoemakers. This shows his envy, the fact that his father was able excape and make his dreams come true, but Tom is unable to do this. The anger of this argument is evident from the start, Before the stage is lighted, the violent voices of Tom and Amanda are heard. They interrupt eachother when speaking exremely fast paced, therefore putting more emphasis on the intensity of the argument. During their argument the lighting is mainly focused on Laura so there is a, clear pool of light on her figure, throughout the scene. Even though Laura has no active part in this argument. Williams has made ir so the light upon Laura is distinct from the others, having a peculiar pristine clarity such as ones used in old religious portraits. Williams is highlighting to us that Laura is an importat figure although she is silent throughout this dialogue. There is no music throughout this argument, I think Williams does this to put more emphasis on what is being said. Towards the end of the argument Tom has a large passage in which his anger purs out. We know it has been building up to this point, and it is evident that he is about to explode. During this passage there are no full stops, its as if Tom is reading off a list to Amanda. Tom says, Ive joined the Hogan gang Im leading a double life. Williams has presented it like this to Toms anger and envy at his mother. Tom is also overtowering her tuny figure. This signifies not only the height difference between them, but the difference in the people they are. However, although they dont realise it, they are very much alike, but this alikeness causes them to break apart from eachother and continuously pick fights with eachother. During this passage Williams also relates back to his theme of living in an illusional world. Tom says, Im leading a double life. This again relates back to the fact that each of these characters wants to escape. Throughout this passage Tom is saying things he wish could happen, things that only happen in his imagination. At the end of the passage Amanda is immediately shocked when Tom refers to her as an ugly babbling old witch. Amanda goes into shock at Toms manner of speaking to her. Williams has presented us with a significant part in the play, Toms anger has got the better of him, and he has said something he may regret. At the end of the scene Tom accidentally breaks some of Lauras glass menageries, Thnere is a tinkle of shattering glass. This is also extremely signifcant as Laura cries out as if wounded. Williams has cleverly made it so when the glass menageries are broken, it appears that a piece of Laura has been broken as well, and the family has been broken apart by it as well. Williams is also emphasizing teh fragility of Laura, she is just like her glass menageries, easily broken and fragile. Tom is evidently shocked by what he has done, he Drops awkwardly to his knees to collect the fallen glass, glancing at Laura as if he would speak but couldnt. Williams is showing that Tom knows the extent of what has just happened, he knew how important the glass menageries were to her, and therefore he now knows the effect it is going to have on her and the family as a whole. The music during the lsat section of this scene is The Glass Menagerie. This is used to give an emotional emphasis to this passage, it seems to suit this passage as we assume it to be extremely light and delicate, and very sad. Overall, scene 3s content is majorly full of hate, anger and envy. This relates back to what Williams psychiatrist said about his plays. The hate anger and envy, as well as desperation are evident in this scene through each of the characters, and the way Williams presents them, the music and the lighting, all in effect to get across his themes.

The Continued Growth Of Oreo

The Continued Growth Of Oreo Oreo can be satisfying more that just the drive (hunger). Oreo satisfies the nurturing need example, a mother having difficulties in feeding her 4 to 6 years old child with some nutrition food, can consider Oreo to feed her child with a sip of milk. Oreo satisfies the imitation need example, kids watching the Oreo ad on TVs while the other kids are enjoying twisting, that cookies licking and dunking the cookie into a glass of milk.This forces the that cookie right away and imitate the same steps. Oreo also adults like to have fun once in a while individually or even with their kids. Growth in the Saudi Arabian biscuit market is being driven mainly by two factors. Firstly, the marked increase in advertising spend by multinationals such as Nabisco, Master Foods and Danone. Secondly, the popularity of emerging products such as chocolate-coated biscuits and bread substitutes, which have recently been launched in the market. Research has shown that biscuits, particularly sweet biscuits, are generally sold at low prices, averaging between SR0.25 and SR2 (US $0.06-US $0.53), or a single-serve pack and enjoy excellent distribution in all outlets. The biscuits sector is highly developed owing to the strength of the local industry in Saudi Arabia, represented by large manufacturers such as United Food Industries. Oreo sales showed a fluctuating result during the past 13 years. When Oreo initially was launched into the market, sales increased to a high extent for about 3 years but then sales decreased for a long period during 1997 to 2002. Oreo marketing became aware of their loses and immediately went back to action and changed their marketing mix and started to introduce several different new products. This effort resulted with high sales in 2008. Sales were amounted to $4 billion and market share 41%. 2.0 Background Oreo 3.0 Marketing Mix 3.1 Product The basic design of an OREO cookie has not changed since its introduction: two round chocolate cookie wafer joined by sweet vanilla crà ¨me filling. 3.2 Promotion Key factors in the continued growth of OREO are the brands award-winning advertising and best-in-class consumer promotions. The brands approach to engaging consumers stays true to its essence: creating connections through the classic OREO and milk ritual that brings people together in moments of childlike delight. Whether its twisting, licking, dunking, or a combination of all three, OREO offers everyday moments of connection that other snack brands cannot match. Throughout the years, the brand has brought to life the powerful OREO and milk connection in a number of innovative advertising and promotional channels. One unique example is a panoramic elevator in a shopping mall that dramatizes the traditional OREO and milk connection: a picture of an OREO cookie on the elevator dunks into a glass of milk as the elevator descends. Because the OREO and milk moment is central to the brands identity, the advertising tagline was switched from Americas Favorite Cookie to Milks Favorite Cookie. Another unique trait of OREO is the brands unified worldwide marketing strategy. While the communications are translated and adapted for local cultures, the core communication of special moments of childlike delight enabled by the TWIST, LICK, AND DUNK ritual using an OREO and milk is consistent across the globe. With significant investment in promotions and public relations, the OREO brand has forged strong, lasting connections with consumers. Two signature marketing programs over the last 10 years have been the OREO Global Moments contest and the Double Stuf Racing League. In 2008 the brand hosted the OREO Global Moments contest, which asked OREO fans around the world to submit videos depicting a special OREO and Milk Moment. Consumers from eight different countries on four different continents entered videos depicting a wide range of OREO and Milk Moments. From original OREO-themed songs and animated skits to family lessons on OREO dunking techniques, fans showed their passion for the brand with every video submission. The winning video, which depicted a little girl giving her last OREO cookie and a glass of milk to a soldier, was featured on the YouTube homepage for a day. OREO recently energized the popular act of twisting, licking, and dunking by launching the Double Stuff Racing League (DSRL). The DSRL is a different way to enjoy the classic OREO cookie and milk ritual. Its a fun activity that family and friends can enjoy together, racing to see who can finish an OREO DOUBLE STUF cookie and glass of milk the fastest. Racers twist their cookie open, lick off all the crà ¨me, dunk it in milk, eat the cookie, and drink the glass of milk. The first to finish twisting, licking, and dunking wins. Commercials in recent years have featured numerous celebrity athletes as DSRL athletes, which has driven significant media attention to this unique campaign and resulted in very positive consumer response. OREO DOUBLE STUF consumption has grown almost 10 percent since the launch of the DSRL in 2008.4 In keeping with the changing media landscape, OREO has elevated its strategy by connecting millions of passionate fans to each other (and the brand) through social media. Social media networks such as Facebook, Twitter, and YouTube are ideal tools for a brand like OREO, whose strategy is rooted in connecting family and friends. The brands foundation of connections in combination with the global reach of OREO lends credibility to the two-way conversations that social media platforms enable on a daily basis. Consumers who like OREO on Facebook also receive brand updates, such as exclusive behind-the-scenes content from OREO advertising shoots and new product news. By embracing the new opportunity to connect with consumers, OREO has emerged as a leader in social media and currently hosts one of the largest consumer packaged goods-branded Facebook pages.5 Whether its through social media or lick racing contests, OREO is reaching consumers through award-winning advertisements, unique promotions, and public relation campaigns that continue to build the OREO brand equity. 3.3 Place 3.4 Price 4.0 Suggestion Marketing Mix Product: Develop new sandwiches which contain less calories, less fat, less cocoa powder and less salt. Customer has been complaining about the packaging for the past years. And in order to overcome this issue, the package should be given a new look to attract more customer. The labeling should be clear and nutritional information should be specific and not hypothetical such as May contain milk protein!!! Price: Maintain their current prices. Maintain a fixed price for all specific products overall the Riyadh market. Place: Oreo should improve their market existence. Example: In Hail-Al-Wazarat, his cold stores Bagalas dont have Oreo products. Promotion: Their promotions havent shown much about their organizations, TV commercials were for a short time and ever since they havent shown any other particular promotions. They should get in contact with Advertising Agencies for better improved commercials. Their websites provide less information about the whole organization (Internal /External). Aim for different promotional medias as Bill boards, Flyers, etcà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦. 5.0 Conclusion

Letter from a Birmingham Jail and The Declaration of Individualism :: Letter from Birmingham Jail

Letter from a Birmingham Jail and The Declaration of Individualism Although the time periods and goals may be different the method for bringing about change is usually the same, this method is protest. This method is supported by two different people, in two different time periods, with two different goals; these two people are Thomas Jefferson and Martin Luther King Junior. Martin Luther King Junior's letter from a Birmingham Jail was an expression of his encouragement for protest against tradition and established laws and a justification for his actions. King, a leader of a civil-rights group that supported protest against traditional views, encouraged protesting against tradition and established laws that are unjust. In his letter from Birmingham Jail King states: "It was illegal to aid and comfort a Jew in Hitler's Germany. Even so, I am sure that, had I lived in Germany at that time, I would have aided and comforted my Jewish brothers. If today I lived in a Communist country where certain principles dear to the Christian faith are suppressed, I would openly advocate disobeying that country's anti-religious laws." This excerpt shows that King encourages protest because in some situations he deems it necessary, be it in Hitler's Germany, a Communist country, or any situation in which injustices are occurring. In the last sentence of the excerpt King openly admits that he would protest against established laws or traditions. King was against the traditional views and unjust laws, which discriminated against him and his fellow people. He felt that the only way that these unjust laws and traditional beliefs would ever change would be by means of protest. He felt that without protest the laws and traditions would remain the same forever. Along with encouraging protest, King's letter was also a justification of his actions. The letter was written to his fellow clergymen to explain his prior actions and to attempt to justify them. In the letter he tried to explain to the clergy that his actions although illegal were justified and appropriate for the situation. He expressed that he exhausted every other option possible and direct action was the only available option left, which could make a difference. Similarly to King's letter from Birmingham Jail, The Declaration of Independence was written by Thomas Jefferson to encourage the protest of established laws and justify possible actions. But unlike King, Jefferson also encouraged individualism in his declaration. His views are distinctly stated in the first sentence of The Declaration of Independence: "When in the Course of human events, it becomes necessary for one people to dissolve the political bands which have connected them with another, and to

the atomic bomb :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  The Atomic Bomb was used more as a weapon of surrender upon the people of Japan than it was used as a display of power towards the Soviets in 1945. The Japanese military had already shown an unwillingness to surrender throughout the war, and this feeling was made famous by their infamous use of suicide pilots, called kamikazes. They had 5,000,000 troops scattered throughout the Pacific Theater of Operations, and an American invasion of the Japanese homeland would have lasted until late 1946 at the least, resulting in no less than 1,000,000 American deaths, according to Secretary of War Henry L. Stimson. Although such an invasion was the initial plan of action, after testing of the Manhattan project in New Mexico was completed, the Atomic Bomb seemed to be a quicker solution to an already drawn out war.   Ã‚  Ã‚  Ã‚  Ã‚   Although people such as James Byrne and General Arnold believed that the surrender of the Japanese was imminent, I don’t think that this was the case. Yes, we had done sufficient damage to their mainland already with conventional bombs, crippling their shipping routes and their military. They were in no state to continue a war, but this doesn’t mean that they wouldn’t have implemented every possible way to end American lives. I am not quick to think that a nation which is willing to go to such extremes for victory as Japan was willing to go through was on the brink of surrender. Byrne predicted that the war would have only taken 6 more months to end conventionally, but I doubt that the American military would have been able to conquer an empire with the willpower of Japan in a mere 6 months. And even if this was the case, as I stated before, American casualties would reach 7 digits in the conquest, numbers that would cripple the American economy even after the wa r was to be over.   Ã‚  Ã‚  Ã‚  Ã‚   And finally, I think President Harry S. Truman’s radio address in August 1945 basically outlines that the dropping of the bomb was somewhat morally acceptable. President Truman states that he believes that if Japan was in our position and they had the bomb, they would not have even thought twice before using it. He reminds the people that the bomb was dropped on the same people who surprise attacked us at Pearl Harbor in December 1941, and the same people who tortured so many of our P.

Hands: Paranoia :: essays research papers fc

Hands: Paranoia It seems that in all three of these works there is a sense of paranoia. In "Hands" a man is fearful of what might happen if he continues to do as he has done in the past, touch people. A terrible fear of what a small touch could lead to. In the story "Eveline" a young woman is confused about what to do with her life. Whether to go with a man she thinks she loves or stay with her father. In the poem "Summer Solstice, New York City" This man is made crazy and paranoid because of something. That something has driven this man to the point of casting his body over the edge of a building. Straight from the text of Hands, a story about a man and his paranoia of his own hands. An example of Wing Biddlebaums fear. "Wing Biddlebaum forever frightened and beset by a ghostly band of doubts."(p. 882) Adolf Myers, or Wing, as the town people called him, was a dreamer, he wanted others to dream with him and experience what he did. "Adolf Myers walked into the evening or had sat talking until dusk upon the school steps lost in a dream."(p. 884) "In a way the voice and hands, the stroking of shoulders and the touching of hair were a part of the school Master's effort to carry a dream into the young minds."(p. 884) This is a man that was run out of a town for something that was not a bad thing. Nor was this something intended the wrong way. Mr. Myers did touch only to pass on something great, a dream. Mr. Myers was run from a town. "They intended to hang the school master."(p. 885) "As he ran away in the darkness they repented their weakness and ran after him."(p. 885) Mr. Myers was so paranoid about touching someone he would do anything to keep his hands from doing so. "When he talked to George Willard, Wing Biddlebaum closed his fist and beat with them upon a table or on the walls of his house."(p. 882) Once Wing did let that one thing that he tried so hard not to do happen. He touched someone, when he realized it I feel that the paranoia set in. "For once he forgot his hands. Slowly they stole their way upon George Willard's shoulders."(p. 883) "With a conclusive move of his body Wing sprang to his feet and thrust his hands deep in his pockets." "Tears came to his eyes." "I must be getting home, I can Hands: Paranoia :: essays research papers fc Hands: Paranoia It seems that in all three of these works there is a sense of paranoia. In "Hands" a man is fearful of what might happen if he continues to do as he has done in the past, touch people. A terrible fear of what a small touch could lead to. In the story "Eveline" a young woman is confused about what to do with her life. Whether to go with a man she thinks she loves or stay with her father. In the poem "Summer Solstice, New York City" This man is made crazy and paranoid because of something. That something has driven this man to the point of casting his body over the edge of a building. Straight from the text of Hands, a story about a man and his paranoia of his own hands. An example of Wing Biddlebaums fear. "Wing Biddlebaum forever frightened and beset by a ghostly band of doubts."(p. 882) Adolf Myers, or Wing, as the town people called him, was a dreamer, he wanted others to dream with him and experience what he did. "Adolf Myers walked into the evening or had sat talking until dusk upon the school steps lost in a dream."(p. 884) "In a way the voice and hands, the stroking of shoulders and the touching of hair were a part of the school Master's effort to carry a dream into the young minds."(p. 884) This is a man that was run out of a town for something that was not a bad thing. Nor was this something intended the wrong way. Mr. Myers did touch only to pass on something great, a dream. Mr. Myers was run from a town. "They intended to hang the school master."(p. 885) "As he ran away in the darkness they repented their weakness and ran after him."(p. 885) Mr. Myers was so paranoid about touching someone he would do anything to keep his hands from doing so. "When he talked to George Willard, Wing Biddlebaum closed his fist and beat with them upon a table or on the walls of his house."(p. 882) Once Wing did let that one thing that he tried so hard not to do happen. He touched someone, when he realized it I feel that the paranoia set in. "For once he forgot his hands. Slowly they stole their way upon George Willard's shoulders."(p. 883) "With a conclusive move of his body Wing sprang to his feet and thrust his hands deep in his pockets." "Tears came to his eyes." "I must be getting home, I can

“Pankration”: Nicasylus changes Throughout the Novel Essay

Throughout the novel Pankration, Nicasylus changes dramatically. Nicasylus was only considerate of himself and was very selfish; by the end of the novel he was kind, caring, unselfish and self-reliant. Nicasylus becomes less selfish through the novel, he faces his fears and learns to fend for himself and not rely on others as much. Throughout Nicasylus journey he becomes less selfish. Nicasylus starts out as a boy living in Athens who can have slaves do his every command. When the plague strikes Nicasylus is sent away on a boat which is attacked by pirates. The pirates held Nicasylus captive and he had his freedom taken away from him It was such a relief to be given the opportunity to clean of that smell that seemed to have permeated his skin. He climbed into the barrel and scrubbed fiercely at his body, while the crew stood about, staring and laughing rudely. Cadmus the Pirate sold Nicasylus as a slave and he was faced with adversity when he had to undertake tasks as a goat herder With no reason to enjoy life as a slave, Nic enjoyed the long haul up the mountain. The conditions were poor and Nicasylus had to learn to cope in the hard conditions and he became more self-relying because of it. Nicasylus had to face his fears both physically and emotional throughout the novel. Nicasylus journey to Pankration in Athens was full of obstacles. Nicasylus had to live in rough conditions being held captive on a pirates boat; he also had to defend himself against a wolf The stone struck the wolf between the eyes. It hit the ground, a landslide of heavy flesh, and the kid, not yet dead, rolled out of its jaws whilst he was as slave working as a goat herder. Nicasylus also had to escape from Amasis who kidnapped him. Nicasylus had to survive throughout many bad conditions by himself and he grew stronger, learning from these experiences. Nicasylus had to learn to fend for himself and be more self-relying. Whilst Nicasylus was sailing the Aegean Sea being held captive on the pirate ship, he had no-one to rely on, this was also the case when Nicasylus was sold as a slave and became a goat-herder The first months went past like a bad dream, Nic had not been brought up to clean, sweep, look after dirty animals or do any of the tasks he was set. Whilst Nicasylus was a goat-herder he had  to fight a wolf and with help from another slave (Tiso) he avoided death. During Nicasylus adventures he couldnt rely on others, he had to learn to be self-sufficient. When someone has other people to do everything for them they dont learn to do anything by themselves. At the start of Pankration Nicasylus was a selfish boy who couldnt do anything himself. Throughout the novel Nicasylus had to fend for himself and face his fears, this made Nicasylus appreciate what he has and made him learn to be more self-reliant. Therefore, this justifies Nicasylus changes dramatically throughout the novel PANKRATION.

Understanding The Stereochemistry Of Organic Compounds Environmental Sciences Essay

Stereoisomers are defined as molecules of indistinguishable atomic composings ( molecular expression ) , but with different adhering agreements of atoms or orientation of their atoms in infinite. Based on this definition, several types of isomerism are possible including constitutional, configurational, and conformational isomerism. Constitutional isomers ( besides called structural or positional isomers ) are molecules with the same atomic composing but different adhering agreements between atoms, as illustrated by theexamples of catechol, resorcinol, and hydroquinone. All of these compounds have the same atomic composing ( C6H6O2 ) , but different adhering agreements of atoms and are therefore distinguishable chemical entities with different chemical and physical belongingss. Stereochemistry ( from the the Greek stereos, intending solid ) refers to chemistry in three dimensions. Since most molecules are three dimension, stereochemistry, infact, prevade all chemical science. It is non so much a subdivision of the topic as a point of position, and wheather one choose to take this point of position in any given state of affairs depends on the job one wants to work out and on the tools one has available to work out it. We factorize stereochemistry into its ststic and dynamic aspects.STATIC stereochemistry ( better called stereochemistry of molecules ) trades with the numeration of stereoisomer, with their construction, with their energy and with their physical and most of their spectral belongings. DYNAMIC stereochemistry ( stereochemistry of reaction ) deals with the stereochemical demand and stereochemical result of chemical reactions, including interconversion of conformational isomerms. If we represent the undermentioned fanciful molecule with no stereochemistry, there is nil seemingly particular about it: However, if we represent it to the full, including the place of atoms in infinite, it becomes evident that the description above is obscure, as it encompasses two molecules ; those below: This is what stereochemistry is we can specify compounds into many manner and can besides arise many new compouds. So stereochemistry is chemical science that surveies the belongings of isomers. History Historically the beginnings of stereochemistry root from the find of plane polarized visible radiation by the French physicist MALUS. In 1815 biot note that certain natural organic compounds rotate plane polarized visible radiation as ARGO ( 1811 ) , discovered that a vitreous silica home base, cut at a right angle to its crystal axis, rotates the plane polarized visible radiation through an angle proportional to the thickness of the home base. S ome vitreous silica crystal rotate towards left while some to the right. However in 1847 LOUIS PASTEUR find that equimolar solution of seprated mixture have equal but opposite optical activity. In 1874 LEBEL and VAN'T-HOFF proposes that C with 4 fond regard is tetrahedral and a molecule holding a teahedral geometry will be as brace of two isomer. Isomerism Isomers are defined as molecules of indistinguishable atomic composings ( molecular expression ) , but with different adhering agreements of atoms or orientation of their atoms in infinite. Based on this definition, several types of isomerism are possible including constitutional, configurational, and conformational isomerism. Constitutional isomers ( besides called structural or positional isomers ) are molecules with the same atomic composing but different adhering agreements between atoms, as illustrated by theexamples of catechol, resorcinol, and hydroquinone. All of these compounds have the same atomic composing ( C6H6O2 ) , but different adhering agreements of atoms and are therefore distinguishable chemical entities with different chemical and physical belongingss. GEOMETRIC ISOMERISM Geometric isomers have the same empirical expression or molecular expression and besides the same structural expression, but have a different comparative agreement of the substituent groups. For illustration, the two geometric isomers of 1,2-dichloroethene ( Figure 2 ) have the molecular expression of C2H2Cl2, and the same structural expression of Cl ( H ) C=C ( H ) Cl, but the comparative place of the two Cl atoms can either be the same side of the C=C dual bond ( i.e. , Commonwealth of Independent States, see Figure 2a ) or on opposite sides of the C=C dual bond ( i.e. , trans, see Figure 2b ) . The usage of Commonwealth of Independent States and trans is non limited to organic compounds such as alkenes, but can besides be used in metal composites, e.g. , Figure 3. Figure 2: The two geometric isomers of 1,2-dichloroethene. Figure 3: Examples of ( a ) Commonwealth of Independent States and ( B ) trans geometric isomers for metal composites. When it is non possible to depict geometric isomers by the footings cis or trans, the footings facial ( fac, Figure 4a ) or meridinal ( thousand, Figure 4b ) are normally employed. Examples of ( a ) fac and ( B ) mer geometric isomers for metal composites. POLARIMETRY AND OPTICAL ROTATION Polarized visible radiation is obtained by go throughing ordinary visible radiation through a polarizer, such as nicol prism.The orientation of the polarizer ‘s axis of polarisation determines the plane of the ensuing polarized visible radiation. Optical Activity: – Unpolarized visible radiation from a suited beginning is made to go through through a polarizer that normally consists of a brace of crossed Nichol prisms. The light go forthing the polarizer is flat polarized and, in the diagram, the angle of the Nichol prisms has been adjusted to bring forth vertically polarized visible radiation. This visible radiation is so passed through a tubing incorporating the sample. If the sample is optically active, the plane of the polarized visible radiation will be rotated, as shown in figure The extent of rotary motion will depend on the polarizability of the substance and its concentration. The visible radiation from the sample cell is so passed through another brace of crossed Nichol prisms called the analyser. The analyser prisms are so rotated so that the familial visible radiation is once more vertically polarized. The angle through which the analyser has been turned is called the angle of polarisation. Clockwise rotary motion of polarized visibl e radiation is designated as ( + ) and anti clockwise rotary motion as ( ) . The constituted method of specifying rotary motion is that the ( + ) isomer is termed dextro and the ( ) isomer laevo. Optical activities of enantiomorph A brace of enantiomorph are distinguised by their optical activites because a brace of enantiomorphs rotates the plane of polarized visible radiation by equal sums in opposite way. In a mixture of two enantiomorphs, each contribute to the optical rotary motion in proportion to its concentration.It follows that a sample incorporating equal sums of two enantiomorph must hold an ascertained optical rotary motion of nothing. Enantiomorph of tartaric acid is: Enantiomorph Enantiomorphs are compounds that have the same ordination of atoms as each other, but that differ from one another when viewed in three dimensions. The compound drawn to the left is an enantiomorph because it has the H3C group projecting up from the page toward the reader. The corresponding enantiomorph would hold the H3C group projecting below the page off from the reader. A racemic mixture refers to a 50:50 mixture of two matching enantiomorphs. CHIRALITY Chirality is a structural belongings of an object. An object is said to bechiral if its mirror image can non be superimposed with itself by the agencies of rotary motions. The most familiar illustration of a chiral object is our manus. To see this, we foremost have to convert ourselves that our two custodies are mirror images of each other. Then we can pass hours revolving our two custodies around and seeking to superpose them point-to-point, merely to happen out that it is impossible. Thus a human manus is a chiral object. An object is said to be achiral if its mirror image is its exact reproduction DIASTEREOMER They are different physical/chemical belongingss in chiral/achiral environments. Stereoisomers that are non enantiomer are called diastereomers. FISHER PROJECTION Fischer projections are used to visually depict assorted isomers of the same compound in two dimensions. They are besides used as a basic trial for optical activity ( or chirality ) . The Fischer projection looks like a cross, with the ( unseeable ) asymmetric C located at the points where the lines cross. The horizontal lines are taken to be cuneuss, or bonds that project out of the plane of the paper. The perpendicular lines are taken to project away organize the spectator, or back below the plane of the paper, as dotted lines. Configuration Configurational isomers are defined as molecules of indistinguishable atomic composing and adhering agreements of atoms, but different orientations of atoms in infinite, and these different orientations can non interconvert freely by bond rotary motion. Since these types of isomers differ merely in comparative spacial orientations of atoms, they are normally referred to as stereoisomers. Configurational stereoisomers are subcategorized as optical isomers ( enantiomorphs ) or geometric isomers ( Fig. 2 ) , depending upon the hybridisation province and geometry of the atoms that impart the belongingss of stereoisomerism and the overall construction of the molecule. Stereoisomers of this type are distinguishable chemical entities that may hold different chemical and physical belongingss. Conformation Conformational isomers ( conformers ) are stereoisomeric signifiers characterized by different comparative spacial agreements of atoms that result from rotary motion about sigma bonds. Therefore, unlike configurational isomers, conformers are interconverting stereochemical signifiers of a individual compound. STEREOCHEMICAL Correlation The absolute constellation of most organic compounds are determined alternatively by utilizing chemical reaction correlative with other compounds of known absolute compounds is known as stereochemical correlativity. STEREOCHEMISTRY OF CHEMICAL REACTION No chemical reaction can be planned without stereochemical inside informations, and no chemical reaction can be planned without sing jobs oe stereochemistry that might originate. A.STEREOCHEMICHEMISTRY OF ADDITION REACTION An add-on reaction can happen in either of two stereochemically different ways, called syn add-on and anti add-on. Stereochemistry of an add-on can be determined merely when the stereochemically different manners of add-on give rise to stereochemically different merchandises. Syn and anti add-on gives different merchandises merely when both Cs of the dual bond becomes carbon stereocentre in the merchandise. STEREOCHEMISTRY OF SUBSITITUTION REACTION A permutation reaction can happen in two stereochemically different ways, called keeping of constellation and inversion of constellation so x and x ‘ have the same comparative stereochemical place. Substation rxn with keeping of constellation is It implies that if x and x ‘ have the same comparative precedences in the R, S system so the C that undergoes subsititution will hold the same constellation in the reactant and the merchandise. When the subsititution occur with inversion of constellation so x and x ‘ have different comparative stereochemical places. Subsititution with inversion of constellation is: They have same comparative precedences in the R, S system, so the C that undergoes permutation must hold opposite constellation in the reactant and the merchandise. Stereochemistry of A Chemical reactions Two merchandises are formed when a chiral substrate that possesses an asymmetric, electrophilic C is applied in an A reaction. One of them has the same absolute constellation as the get downing merchandise ( if, harmonizing to the CIP regulations, the go forthing group and the nucleophile have the same place in the precedence order of the substituents ) , which is called keeping. In contrast, the other merchandise possesses the opposite absolute constellation, known as inversion. In reactions, the nucleofuge exits the substrate before the nucleophilic onslaught can of all time happen. Thus, an intermediate carbocation is so formed. Due to the carbocation ‘s rhombohedral planar form, its two enantiotopic sides are susceptible to assail by the nucleophile with the same chance. Stereochemistry ofA Chemical reactions If a pure enantiomorph is applied to an reaction, three different stereochemical consequences are imaginable: The initial spacial agreement of the reaction centre ‘s substituents remains ( keeping ) . The initial substituent ‘s spacial agreement is inverted ( inversion ) . Retention, every bit good as inversion takes topographic point. If keeping and inversion occur to the same grade, the reaction yields a racemate ( racemization ) . Stereochemistry of E2 Elimination In the E2 riddance reaction, the carbon-hydrogen sigma bond and the carbon-leaving group sigma bond must lie in the same plane. This allows the orbitals to get down to overlap to organize the pi bond as the bonds to the H and the go forthing group are broken. There are two possible two-dimensional agreements of these bonds: both on the same side of the C-C bond ( syn-coplanar ) ; or on opposite sides of the C-C bond ( anti-coplanar ) In syn the bond from the C to the go forthing group ( green ) and the bond from the other C to the H ( bluish ) are syn-coplanar. The dihedral angle between these bonds is zero grades. This conformation is eclipsed about the carbon-carbon bond In anti the bond from the C to the go forthing group ( green ) and the bond from the other C to the H ( bluish ) are anti-coplanar. The dihedral angle between these bonds is 180 grades. This conformation is staggered about the carbon-carbon bond. Because this conformation is more stable than the eclipsed conformation required for syn riddance, anti riddance is preferred in E2 reactions STEREOCHEMISTRY OF ALKANEConformationsAlkane conformers arise from rotary motion around sp3 hybridised C C sigma bonds. The smallest methane series with such a chemical bond, C2H6, exists as an infinite figure of conformations with regard to rotation around the C-C bond. Two of these are recognised as energy lower limit ( staggered ) and energy upper limit ( eclipsed ) signifiers. The being of specific conformations is due to hindered rotary motion around sigma bonds, although a function for hyperconjugation is proposed by a viing theory. CONSTITUTIONAL ISOMER There are different types of isomer. Isomers such as butane and isobutane that differ in the connectivity of their atom are termed as constitutional isomer.butane and isobutane are merely constitutional isomer with the formulaC4H10. However, more constitutional isomer are possibles for methane series with more C atoms. STEREOCHEMISTRY OF ALKENE The stereochemistry of halogen add-on is unambiguously determined by the anti add-on and the about wholly restricted rotary motion of the carbon-carbon bond of the halonium ion. Therefore, the bromination of cis-2-butene outputs a racemate of ( 2R,3R ) – and ( 2S,3S ) -dibromobutane, whereas the bromination of trans-2-butene outputs the meso compound. CIS TRANS GEOMETRY OF ALKENE If olefines have two different substituents at each terminal of the C=C so they can be as stereoisomers ( as geometric isomers ) . This is because there is restricted rotary motion of the dual bond due to the pi bond CIS TRANS E-Z SYSTEM The cis- / trans- manner is based on the longest concatenation whereas the E/Z manner is based on a set of precedence rules.A You need to cognize both manners. Z SYSTEM cis-but-2-eneor ( Z ) -but-2-ene The E- and Z- manner is more dependable and peculiarly suited to extremely substituted olefines, particularly when the substituents are non alkyl groups. STEREOCHEMISTRY: -FUTURE PROSPECTUS AND APLLICATION 1.Temperature transition of the stereochemistry of enzymatic catalys. 2.It is used in medical intent for malarial bar, control and research 3.The HeI resonance line used for UPS was produced by DC discharge of pure He gas. 4. Stereochemistry is extremely used in biochemistry in assorted intents like enzyme accelerator e.t.c. 5. Writing ionisation is known to be one of the most of import types of chemical reaction in aerospace. Steric screening consequence of methyl group an writing ionisation in subsitutional aminobenzine. 6. Stereochemistry is ever used in detecting new compounds 7. Stereochemistry is used to cognize the belongings and other new belongings of the bing compound or the compounds non knownaˆÂ ¦.. REFRENCES Hehre, W.J. ( 1975 ) , J.AM.CHEM KARLE J. ( 1973 ) , ‘ELECTRON DIFRACTION ‘IN NACHOD, F.C AND ZUKERMAN, VOL 5 P12. ELIEL L. ERNEST ( 2009 ) , STEREOCHEMISTRY OF ORGANIC COMPOUNDS, WILEY STUDENT EDITION LOUDON MARC G. ( 2009 ) ,4th EDITON, ORGANIC CHEMISTRY, OXFORD UNIERSITY PRESS Web site hypertext transfer protocol: //commons.wikimedia.org/wiki/File: Example_of_stereoisomers hypertext transfer protocol: //www.google.co.in/imgres? imgurl=http: //img121.imageshack.us/img121/5564/81111276.jpg & A ; imgrefurl=http: //www.chemicalforums.com/index. WWW.CHEMISTRY.UK www.wileyindia/chem.com